Leadership Development for Healthcare Executives

Performing at a high level in today's healthcare environment is a daunting task. M. J. Campbell Associates has designed a leadership coaching process for the healthcare executive who wants to take his or her performance to the next level. This process consists of administering surveys to assess the executive's leadership competence, designing a customized action plan for high performance, and providing six months of one-on-one coaching.

A key element of this process is The Leadership in Health Services (LHS) survey. This multiple-rater assessment provides the healthcare executive with feedback about his or her management and leadership skills from key stakeholders. Developed in partnership with healthcare professionals, this instrument focuses on the management skills necessary for achieving operating goals. It also measures the critical leadership skills needed by management to help the organization compete successfully in the changing healthcare market.

Leadership in Health Services addresses the needs of middle and senior managers and executives whose responsibilities range from managing operational units to influencing others, planning strategically, and leading change. Some examples of healthcare executives using the LHS survey include CEOs, Executive Directors, Administrators, Vice Presidents, Department Chairs, Directors, Chiefs of Service, Department Heads, and Clinical Directors.

Benefits of Process:

• Increased individual performance

• Improved ability to inspire and motivate

• Expanded skills for leading up-down-laterally

• Enhanced ability to communicate vision and goals

• Improved capability to successfully manage change

• Development of skills to lead high performing teams

The Leadership Development for Healthcare Executives process can accelerate critical skills growth, provide professional feedback, and eliminate years of frustrated attempts to reach career goals. The confidentiality of the process allows participants to develop new approaches and strategies with a skilled third party from outside the organization.

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Managing Physician Performance

This seminar is designed to provide the management skills necessary for facilitating high-level physician performance in hospitals and other institutions. A variety of adult learner approaches are employed including guided discussion, coaching pairs and action planning.

Participants will learn how to build a high performance culture. A primary objective of this program is to provide a process for communicating difficult feedback on performance. At the completion of the seminar participants will know when to teach, correct or coach a physician. A key deliverable of this seminar is the development plan to address a real-life case study.

Outline:

• Understanding the Performance Management Continuum

• Applying the Campbell Coaching Model

• How to use the Performance Feedback Checklist

• Dealing with the Disruptive Physician

• Action planning on a specific real-time performance management situation

• Reality testing action plans through peer coaching

Each participant will receive a comprehensive manual complete with copies of the instructor's slides, action plan model and articles related to performance management. The manual will be a valuable resource long after the seminar is completed.

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Communication Skills for Physicians

Physician success increasingly depends on communicating effectively with patients, peers and staff. Mark Campbell has been teaching courses in communication skills to physicians and physician executives at the Harvard School of Public Health for the past seven years. In this presentation he will be drawing on this experience and an additional twenty-five years coaching and teaching communication and interpersonal skills to a wide array of professionals

Research has shown that highly effective physician communication skills:

• Reduces the time it takes to obtain information from patients

• Reduces stress in the physician's practice

• Helps secure patient commitment to follow treatment plan

• Helps identify and pursue nonverbal patient clues

• Reduces liability exposure

• Builds high quality relationships with peers and staff

Mark will introduce elements from his book, Five Gifts of Insightful Leaders, which was published in the spring of 2006. In particular he will address how trust, empathy and appreciation are the foundation for successful communication with patients, peers and staff.

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Virtual Presentations Coaching

There are times in everyone's career when we are called upon to deliver "high stakes" presentations. These events can significantly benefit our careers and/or our organization. However, if we fail to meet our objectives, the results can be quite serious. It is at times like these that professional coaching can dramatically increase the odds of success.

We have designed this program for our clients who live outside the New England area. It is structured so that individuals can take advantage of Mark Campbell's extensive presentations coaching experience without face-to-face contact. Mark will help clients prepare for critical presentations by using a combination of video analysis and telephone coaching. The program consists of:

• Initial one-hour telephone consultation to assist in designing a powerful presentation. Prior to this consultation, Mark will analyze a printed copy of the speech and provide constructive feedback.

• Analysis of a videotape of the presentation, provided by the client to Mark.

• Telephone feedback on his analysis of the video with recommendations for improvement.

• Post-presentation telephone consultation following delivery of the presentation at a conference or meeting.

In some cases, clients will want a coaching option without video analysis. We will be happy to discuss options based exclusively on telephone coaching.

Mark Campbell's coaching in presentation skills has been invaluable to me in negotiating the higher echelons of the American Red Cross. I draw on the lessons learned from Mark daily as I deliver presentations to a variety of audiences. Richard J. Benjamin, MD, PhD Chief Medical Officer American Red Cross Biomedical Services

Contact Mark at 617-969-4159 or to discuss this program.

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